LIA — Leadership Intelligent Advisor

Every leader deserves support when it matters most.

LIA stands for Leadership Intelligent Advisor. We exist to build better leaders, one real challenge at a time.

Our purpose

Frontline leaders carry most of the workforce and most of the pressure, yet they are the last to get real support. We exist to change that. One real challenge at a time.

What we believe

Leadership happens on the floor

Not in a training room. Support has to meet leaders in the moment, on the device they already carry.

Advice is only useful if it becomes action

Every conversation should end with something a leader can do today.

Trust comes first

Leaders speak openly only when they know their conversations stay theirs.

What is the meaning of LIA?

LIA stands for Leadership Intelligent Advisor. An advisor, not an evaluator: someone on the leader's side, who listens, helps think and stays with them over time. The three shapes of the mark are a conversation in motion, and steps, each one taking the leader a little further.

Our vision

To set the standard for frontline leadership support: present in every shift, and measured by what leaders do differently.

The people behind LIA

Luís SítimaJoão Reis SantosMaria João GomesPedro Mêda
Meet the team